The way that prospective students explore their academic options is evolving. Our goal was to create an interactive experience that engages with prospective students in a new way. Working in collaboration with the Connected Experiences team at the University of Auckland, we placed prospective students at the centre of the experience by encouraging them to tell us about themselves. This came in the form of a microsite with two key areas.

The first area features a short survey that builds a profile of a prospective student. Based on their responses, we then present back a stylised desktop scene, full of crafted 3D objects to interact with — a visually unique reflection of the visitor.